Operations/Service/Support
SaaS Net Revenue Retention
L0 · Net Revenue Retention (NRR) · 10 metrics
Understand how expansion, contraction and churn combine into NRR — and which usage signals predict them.
Strategic objective
Revenue Retention KPIs
Pre-built KPI trees for Revenue Retention. Each tree starts at a North Star metric and breaks down into the drivers and leading indicators your teams can act on.
KPI trees
Key Revenue Retention metrics
| Metric | Formula | Type |
|---|---|---|
| Net Revenue Retention (NRR) | (Start MRR + Expansion − Contraction − Churn) ÷ Start MRR | Lagging |
| Gross Revenue Churn | Churned MRR ÷ Start MRR | Lagging |
| Expansion MRR | Σ upgrade + add-on MRR | Lagging |
From library to execution
A KPI tree on paper is a plan. In KPI Fire it's a system.
Import any tree, assign metric owners, connect data, and launch improvement projects the moment a leading indicator drifts.
- Live scorecards & catchball
- Strategy deployment (Hoshin)
- Kaizen & project tracking
- Automated red/green alerts
- See KPI Fire in action