Sales/Marketing
Marketing Qualified Pipeline
Trace the pipeline value marketing generates from spend, campaigns and reach down to lead flow and acceptance by sales.
Related KPI trees
Sales Pipeline Velocity
L0 · Pipeline Velocity · 10 metrics
See how opportunities, deal size, win rate and cycle length combine into revenue velocity.
Customer Support Efficiency
L0 · Cost per Resolved Ticket · 9 metrics
Balance cost per ticket and customer satisfaction through resolution speed and deflection.
EBITDA Margin Driver Tree
L0 · EBITDA Margin · 8 metrics
Trace EBITDA margin back to gross margin, operating expense discipline and working drivers.
From library to execution
A KPI tree on paper is a plan. In KPI Fire it's a system.
Import any tree, assign metric owners, connect data, and launch improvement projects the moment a leading indicator drifts.
- Live scorecards & catchball
- Strategy deployment (Hoshin)
- Kaizen & project tracking
- Automated red/green alerts
- See KPI Fire in action